Why should a hospitality or tourism e-marketer worry about authenticity of images?

Hospitality or tourism e-marketer's should worry about the authenticity of their images because it can affect a person's view of the company. If a person visits a blog site and sees false images, it will deter them from wanting to re-visit not only thier blog, but their actual company. Some exceptions may be if a company is preparing for renovations. They may post drawings of what it will look like in the end.

For hotel's it could affect their business. If I was booking a trip online, and I choose my hotel by the photos on their blog, than arrived at my hotel of choice and it turned out to not be what was preconceived, I would probably not return to that hotel. Which could harm a company more if it were a chain porperty.

Posting a non-authentic image is basically lying to their visitors. If they won't post an authentic image, than what are they trying to hide?

What I expect to gain from E-Marketing HOST 4103

This is a topic I know little about, but hope to gain enough information to help with my career. With technology being so advanced, it is important to learn how E-Marketing really works. I am excited to see what this class will teach us.